Targeted Email Marketing

Email marketing is now considered to be an integral part of the B2B marketing mix, with most UK firms planning to spend more on the channel, according to new research.

Marketing-2000.net developing new personal and professional software for simplified email marketing and result analysis. (PRWeb Jun 20, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/TWFnbi1TaW5nLU1hZ24tQ291cC1UaGlyLVplcm8=

Internet retailers who use email to reach customers could improve their sales by using segmented email lists, according to an Internet Retailer survey analyzed by Vovici. Around 40 percent of respondents said their email efforts returned conversion rates of 2 percent or less. Vovici found that 43 percent of respondents did not segment their mailing lists, which may have been a factor in ...